Give Me 13 Weeks And I’ll Personally Guide You Through A Customized Coaching Experience To Get You Closer To What YOU Actually Want.

EveryDay Hero puts you on the fastest path to feel incredible, love your training again, and finally see results from your hard work… GUARANTEED. Join the waitlist to get notified as soon as the next enrollment goes live.











Remember how easy it was to gain strength and build muscle years ago?

As long as you were in the gym throwing weights around, you could break PR’s and make gains like clockwork. 
Week after week you piled weights on the bar, added plates to the stack, and breezed your way up the dumbbell rack. When the gains slowed down, you pressed on the gas. More weight, more time in the gym, more sets & reps, more variation. As you get older, you realize doing things harder, faster, or more frequently doesn’t equal results. It backfires. Leaving you in pain and pissed off. Because you’re burned out, injured, and your results don’t match your effort. Eventually there comes a point where every guy who’s serious about training asks themselves…

Is what I’m doing getting me closer to my goals or am I just wasting my time?

You work out most days of the week but wonder if 6 days a week is too much or too little. It’s what you did in the past, but you’re older now. Your body doesn’t respond the same. And sometimes it just feels like a waste of time. 

You follow a lot of big names in the fitness industry. Guys who’re in great shape and talk the talk. But do they really walk the walk? You’ve bought their training programs plastered with overhyped claims. Saying all you need is 30 days to get into the best shape of your life without beating your body down. Weeks later you find yourself beaten, bruised, and battered. And the results are never as good as they promised. For most, this cycle can feel like insanity.

Insanity is doing the same thing over and over again and expecting different results.

Insanity is repeating this cycle with your training and nutrition and expecting a different result. Similar training program. Similar nutrition rules. Similar lifestyle choices. Basically all the things that didn’t work before. And expecting something different to happen this time. In my opinion, THAT is insanity. I’m not willing to leave the fate and future of my health, happiness, and well-being up to chance or hope. Any guy stuck in this insanity cycle needs to be open to the idea of doing things different. Especially if they want to look and feel incredible, love training again, and see great results. That means you have to be willing to…

Stop pushing on the gas–take your foot off the damn emergency brake.


Anyone can build muscle, get stronger, and change their physique when they’re younger or just starting out. Hell, when you have all the odds stacked in your favor, you can make insane gains even if your program and diet is crap. Which it usually is.

But as you get older, the newbie, honeymoon-gain phase slows down. Your body can’t recover from the same hell you put it through in the gym. And it doesn’t respond to subpar or disorganized training. That’s when most guys realize…

More is not better.
Better is better. 

I constantly hear things like: 

  • “How many days a week should I train?”
  • “What else can I be doing to speed things up?”
  • “Do I need to start cutting foods out of my diet?” 
  • “I don’t know if I’m doing too much or not enough.”
  • “Should I lift lighter weights for higher reps to protect my joints?” 
  • “Should my training look different since I’m getting older?”

Guys who are serious about looking and feeling like a badass in their 30s, 40s, 50s quickly realize… The same training that served up sweet gains on a silver platter years back isn’t doing crap anymore.

Jason Brown


Jason Brown Coaching & Box Programming was founded by Jason Brown, a former combat veteran and CrossFit box owner. 
Jason is a respected contributor for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association. 7 years ago, he developed a training method that’s now being used on over 30,000 people every day. Elite-level CrossFit athletes, CrossFit enthusiasts, stay-at-home parents, weekend warriors, US Military, overworked CEOs, and many more. Every month 200+ gyms pay Jason to create training plans for their members.

Now, for the first time ever, this page presents a special opportunity to personally work with Jason and have him coach, guide, and support you through your training journey for results that last.

Every system is perfectly designed to get the results it gets.

- W. Edwards Deming

If you keep following the same path, you won’t get to where you want to be.
Or worse, you end up injured and having to sit out on the sidelines.

Frustration, poor results, & injury are symptoms of a deeper problem. 
A problem most guys never admit because it means they’ve been doing things wrong. And everything you’re doing right now is perfectly creating the results it was designed to create. So if you’re frustrated by your results (aka the ‘output’ of the system)... It’s NOT the system’s fault. It simply means the ‘input’ needs to be changed. This is frustrating AND freeing.

Frustrating because it takes humility and courage to accept this truth… bravely step out of a victim role… and journey into the world of radical responsibility. Freeing because once you realize this, all you have to do is change the “input” of the system–your training, nutrition, mindset, etc.

If you want a different output (your results), change the input (your training, nutrition, support, etc).

It really is that simple, but that’s exactly what’s holding guys back from achieving the results they’re chasing after. 
Now that you have that information, you have 3 options:


Do nothing.

Most guys are 1 smart decision away from looking, feeling, and performing how they want. Problem is, when faced with that decision, 99% of guys retreat to their comfort zone. The average guy will ignore this because they feel like it’s a shot to their ego. They keep banging their head (and body) against the wall until something breaks. Usually themselves. If that’s you? No problem. I’m not here to judge. But it’s important to realize this has nothing to do with ego. It’s systems and science. And you can’t argue with systems and science, unless you want to lose 100% of the time. Since you’ve made it this far, I assume you’re not in the ‘do nothing’ crowd.


Keep tinkering on your own.


The other option is to tinker around with changes yourself. If you go down this route, great. I’m glad you’re open to the idea that if what you’re doing right now isn’t getting you the results you want and you have to change it to break the cycle. However, based on thousands of conversations with guys in a similar boat… I know this stuff isn’t easy to implement without help. And it’s not easy to know if you’re taking the right steps or not. This elevates uncertainty and creates more fear and questions. Often causing you to revert back to what you know and are comfortable with. Which we already know isn’t working. The last thing you want to do is spend one year trying to get closer to your goals just to realize you were doing it wrong the entire time. Don’t take this the wrong way… But if you knew how to do this yourself, you would have done it by now. Which leads us to option three…


Do it with me.

This option is reserved for the ‘hero.’  A Hero realizes the other 2 options don’t get them to where they want to be. Which makes the options irrelevant. Heroes take responsibility for their decisions in the past, future, and present. And as a hero, if something is important to you, you’re going to go out and get it. No questions. 

This allows Heroes to receive this information as useful feedback, change their behavior, and CREATE the results they want.

I’m taking on the mission to personally and privately coach a handful of Heroes through their personal transformation. If we work together… The transformation journey, coaching, and roadmap that I guide you through can’t be found anywhere else. It’ll be a totally customized and unique experience to take you from where you are right now… to where you want to be in the most efficient way possible. You won’t find this in any other program I’ve created. You won’t find it in anything floating around on the internet. And you sure as hell won’t find any other coach offering an experience that offers guidance and results anywhere close to this. Guaranteed. 

I truly believe joining me in EveryDay Hero is a decision that could change it all for you...

There’s not a cell in my body that doesn’t believe this decision can change it all for you. My goal today is to share the most important details about why I believe it could change your life. Then, I’ll let YOU take responsibility and make the final decision for yourself. Because that’s what Heroes do. From mid-pandemic to now, I’ve been building customized training programs and coaching VIP 1:1 coaching clients for $15,000 per year. The problem was, I was limited by the number of guys I could give my time and attention to… and for guys who could afford the investment. After tons of planning and careful consideration… My team and I developed a way to multiply the number of men I can personally coach with a new white-glove, high-touch customized coaching experience.

The EveryDay Hero Coaching Experience:

Customized Training, Intimate Coaching, & Ruthless Accountability to Close the Gap From Where You Are and Where You Want to be.












I created EveryDay Hero with one goal… Give guys in their 30s, 40s, 50s, and even 60s+ the fastest path to feel great, build a strong, hollywood physique and achieve incredible results in a fraction of the time. 

As an EveryDay Hero coaching client, you’ll get a tailor-made roadmap and coaching to get everything you’ve ever needed to make it happen–without bogging you down with useless information. 
Personalized programming, private coaching, customization for your unique situation, expert feedback, support, and much more. This is something thousands of customers who bought my training programs have been begging me for. And something my private VIP clients pay $15,000 per year for. As an EveryDay Hero Coaching client, you’ll only pay a fraction of that to have me personally create your roadmap, give you the tools, and guide you every step of the way.

EveryDay Hero solves the 3 biggest challenges holding guys back from reaching their potential


Programming Uncertainty

Uncertainty makes you question everything you’re doing. If you want to close the gap from where you are, to where you want to be… you need to eliminate uncertainty. The problem is, there’s so much conflicting information in regards to training and nutrition. Not only is the majority of it crap, it’s harmful too. Especially as you get older.

One of the easiest ways to get results that last is to eliminate uncertainty and gain clarity. This means following a program that was personally created for you, your goals, and your unique situation. Doing this gives you the confidence and certainty that what you’re doing is right for you which prevents problems like program hopping, sustainability, and more.


Group Indexing

Group indexing is a generalized prescription based on the average of a particular group of people. I could take the average age, weight, height, and training experience of all my clients and say…

"The average is 5’10 190lb males with a 38-inch waist. He’s 45 years old, has been training for 6.5 years, has a squat rack and dumbbells at home and has right knee pain.”

The OBVIOUS problem is that very few of them perfectly match this description. Which means, following a program and plan based on the average is NOT ideal for almost every single person. 

By default, all the training programs you buy from a coach are based on group indexing because it’s very difficult to add customization into a mass-market training program. These can still be beneficial for people just starting out–or in the odd chance they fit the perfect model that was group indexed. As an experienced lifter… What average people do, on average, has nothing to do with what is ideal for you. In fact, what is ideal "on average" is probably extremely inefficient for you.

If you’re serious about looking and feeling better, and you’re in it for the long haul… you need customization. Not group indexing. Period.


Non-Symmetrical Adaptation

A few months ago I bought XX of the “best” training programs from some of the most ‘respected’ coaches in the fitness industry. To be blunt, they sucked. Most coaches act like they know how all the puzzle pieces fit together to deliver noticeable, sustainable results. But they couldn’t write a holistic training program to save their life. Lop-sided programs like this create a problem called “non-symmetrical adaptation.”

Non-symmetrical adaptation is a problem that occurs when important characteristics of health and fitness are neglected. This is a recipe for burnout, injury, or getting and STAYING stuck for years.

Most programs only focus on a few qualities like strength, muscle, or cardiovascular health. There is so much more to the equation… The nervous system, muscle physiology, bioenergetics, functional anatomy, needs analysis, periodization, supercompensation… Combined with other elements relating to nutrition, mindset, and accountability that coaches don’t know what to do with themselves.

EveryDay Hero takes all these factors into account… and creates an intelligent & intentional training approach leading to sustainable gains while staying healthy for years, decades, or even a lifetime.

Results From Real Heroes


As an EveryDay Hero Coaching client, every tool and benefit is perfectly aligned to fix these 3 core problems and more…

Not only am I giving you all the tools for success, but I’m personally creating your roadmap and guiding you every step of the way.

My "ABC'' Assessment System

The first thing we do is assess your movements. This allows me to see where you’re starting, limitations, and how I can customize your training to help you reach your goals. We’ll do a movement & mobility assessment, a benchmark system, and a check-in system. 

13-Weeks of Strategically Designed “Seasonal” Personalized Programming

Each season you get 13 weeks of personalized training programs to get you closer to what YOU actually want. These programs will be tailored to your unique situation–including any injuries, limitations, and equipment that you have available and built in “seasons”–more on this below. 

Private 1:1 Coaching & Messaging Support

No two people are alike. Group indexing was a perfect example of this. This is what makes EveryDay Hero shine–real-time coaching & feedback for anything that comes to us. I used to charge $15,000 per year for this type of coaching access to me — for Heroes, it’s simply part of being on the team. I will be by your side for clarification, questions, support, and accountability. 

Custom Coaching Cues, Form Analysis, & Technique Review

You’ll get exclusive-access private coaching videos to make sure you’re doing movements properly. Plus, private coaching, world-class cueing, and expert feedback is there when you need it. Not sure if you’re doing something right? Submit videos of your lifts and I’ll make sure you’re executing things properly to most bang for your buck and avoid injury.

Accountability & Check-In’s

Heroes are action takers. Even though you don’t need anyone to bark in your ear for motivation… accountability is helpful and useful. That’s why we have check-ins. Plus, this gives us an opportunity to adjust your training if we need to navigate roadblocks. 

EveryDay Hero Coaching App

Pull up your coaching app for your custom training program, log your weights, and get access to me with priority messaging support, and more. All within the same place that’s easy to track and use.

No contract or commitment

As a Hero, you’re not locked into a subscription you can’t get out of. Why? Because I only want to help guys who want to be here. That’s best for you and it’s best for us. When you sign up, you commit to a season. If you don’t want to continue beyond that, you can cancel at any time if you choose.


Plus, VIP Access To Our Private “Tribe Of Heroes” To Accelerate Results, Facilitate Community, & Improve Accountability

As a Hero, if you say you want to achieve something because it’s important to you… it becomes important to me. 
That’s why I’m going to be in your corner doing the work alongside you with the rest of the badasses in the community. These are the same unsung heroes of the world that are crushing it at work, making time for the gym no matter what, and providing for their families. These are the guys making sh*t happen. This is the community I’ve dreamed of leading. And I’ll be there every step of the way. 

Got a question? Want to share a big “win”? Looking for motivation? Need a kick in the ass but don’t have anyone to do it for you? That’s what the community and support is for. Plus, you’ll be able to connect with other Heroes walking the same path as you, so you can forge new friendships and WIN together.


And You Also Get These Special Bonuses:

The Only Nutrition Guide You’ll Ever Need

You know what you eat impacts how you look, how you perform, and how you feel. The good news is, eating in a way that aligns with your goals doesn’t have to suck. This guide lays out a practical approach to eat that helps you reach your goals… without skipping social events and dinners out.

  • The 411 on Macros
  • How to find the appropriate macronutrients for you
  • The Two Week Metabolic Reset Guide 
  • How to log and track your food
  • How to use the 70/30 Rule
  • How to easily cook over 30 recipes in under 10 minutes
  • How to make buying food easy and enjoyable so that anyone can do it
  • How to make meals in under 5 minutes
  • Jason’s famous Sunday Chili Recipe–you should pay millions for this–in my totally unbiased opinion :)

“On The Go” Food Guide

 Most people treat travel or eating out as an excuse to eat like an asshole. Reality is, it’s easy to still eat like an adult–when you’re traveling or out–and keep you on track. This guide will show you how.

How to Train Smarter Guide

The smartest heroes are the ones who train SMARTER, not necessarily harder. This breaks down how training smarter is actually cheaper than always training harder… How to set up a killer garage gym for less than $3k… How to substitute outdoor activities for your training session perfectly… What to do if you can’t train on the weekend, and more.

Under 30-Minute Workouts

When you’re pressed for time or you miss a training session (rare for heroes, but can happen–because life happens), these under 30-minute workouts are the perfect remedy. Choose from 16 different workouts and still get your training in.


Heroes follow a “seasonal” training approach.

You can’t join EveryDay Hero whenever you feel like it. In fact, we only open enrollment for 48 hours every 13 weeks. 
Why? Because EverDay Hero follows a “seasonal” training approach. Not all training cycles, or "seasons" as I call them, are created equal.

Winter is a heavy training focus on adding strength and new lean muscle mass to your frame…

Spring is all about leaning out and adding more structured hypertrophy...

Summer we enjoy the BBQs and parties while maintaining all your gains and keeping fat gain to a minimum...

Fall we start rebuilding a stronger base and prime the body for explosive strength and muscle gains...

Seasonal training is the best way to build a well-rounded physique, brute strength, optimal health, & full body resilience.

Seasonal training also ensures all Heroes “row in the same direction.” This makes us stronger as a unit. Even though your training will be personalized and customized to you… other Heroes will be working towards similar goals. This helps the community feed off each others’ support, questions, and motivation. There’s absolutely no guessing which day to do each workout, or how to create a weekly schedule. Everything you need for success is laid out for you. Plus, you have me and the community to answer any of your questions… and the support to stay on track.

So if you ever wanted to… 

  • Build 5, 10, even 15+ pounds of functional muscle without crushing your joints
  • Shape a leaner, more defined physique without starving yourself
  • Hit PR’s week after week without sketchy grinding or pushing yourself to a breaking point
  • Replenish your energy and feel younger, stronger, more resilient than ever
  • Develop peak conditioning without hours of mindless, repetitive cardio that’s more boring than watching paint dry
  • Actually enjoy and look forward to your training because it’s fun, produces results, and doesn’t drain you of precious time and energy. 

… You won’t find a better way to do it than by becoming a Hero.

Heroes know the ‘magic’ comes from doing the RIGHT things consistently.

Heroes are guys like you and me… who have priorities in life they care about… like family, career, and their overall well-being.  
Spending 2-3 hours in the gym each day doesn’t make sense for us. Because being strong AF, looking like a badass, and feeling better than ever is not what gives us purpose.  Evolving into the best version of ourselves is what matters. Leading is what matters. And peak physique, performance, and confidence is what allows us to make that  reality. That’s what becoming a hero is all about. 

The catch is, you gotta be willing to put in the work. Because Heroes know there’s no magic pill... The ‘magic’ comes from doing the RIGHT things consistently.

The workouts are shorter than most are used to, but they’re challenging – in a good way. They require you to work hard and demand you to push yourself–physically and mentally. If you can do that, you’ll be rewarded in MANY ways… Body recomp… functional muscle, pain-free strength… more energy without needing caffeine… anti-aging benefits… improved confidence… resilient joints… physique changes, and more.

The superior CXC training method is the foundation of a Heroes programming.

Another reason guys experience incredible results as a hero is because their completely customized training program is based on our superior training method–CXC. CXC stands for Conjugate X Conditioning. My unique training method with roots that can be traced back to Soviet Olympic Gold Medalists and the world’s strongest powerlifters. Soviet gold medalists used a particular strength and conditioning system called the “Conjugate System.”

This system became popularized by world famous strength coach Louie Simmons of Westside Barbell. And I’m one of the few select coaches in the world certified by Louie and Westside Barbell in their unique training methods. That’s why I knew the Conjugate System could easily solve other problems Crossfit athletes and everyday lifters are facing. Through lots of trial and error, I discovered a systematic way to incorporate world-class conditioning, head-turning physique transformations, and full-body resilience with Conjugate training.

This unique programming methodology became Conjugate and Conditioning. Now, over 300 CrossFit gym owners pay me to create Conjugate X Conditioning programs for their clients… And over 30,000 people follow CXC every day.

Typical results of training methods with Conjugate X Conditioning as the base include…

  • Easy adherence. Heroes RARELY (if ever) miss training days because their programming is fun, exciting, and gets great results without burnout or injury.
  • Shirts get baggier around the waist and tighter around the arms and chest. Pants are more form fitting. 
  • The body becomes resilient. You don’t have to worry about getting hurt and having to start back at square one. Heroes say this is the best their body, joints, and muscles have felt in years.
  • Less stress. Training the wrong way overstresses the body and burns you out–especially as you age. CXC manages and reduces physical and emotional stress and improves your quality of life. 
  • Feel re-energized after training instead of leaving you exhausted.
  • Dense, strong, lean, functional muscle that isn’t just built for show… while maintaining low levels of body fat without killing yourself with conditioning.
  • Peak confidence. When you’re proud of how you look and feel, there’s a calm, confidence that you carry around. It changes how you show up in your career, relationships, and as a leader. 
  • More time. Heroes get in, get out, and get results. Yet, our Heroes time-friendly training sessions produce better results than anything they’ve done in years. 
  • Best of all, you can do it ALL while still being home for dinner, playing with your kids, or early date night.

To Experience Results Like These Heroes Must...

✅ Have experience lifting weights and know your way around a weight room.
✅ Be willing to train hard and follow a personalized roadmap to get stronger, leaner, bigger, and more resilient.
✅ Be coachable, willing to follow instructions, and ask for help when needed.
✅ Have a desire to improve your performance, physique, and health.

I give Heroes my best resources, my full attention, and my commitment. I expect the same in return. If you become a Hero, you can’t disappear on me–even if other things are going on in your life.

If you need help… if you have questions… if you’re not sure if you’re doing something right? Ask! … Your knee is bothering you from a game of flag football with your buddies and you’re not sure how to vary your training?

Shoot me a message and we’ll get you squared away… so you never have to miss another session for reasons that are easily avoidable… Traveling and you won’t have access to a certain piece of equipment? Let me know and we’ll set you up with modifications.

Becoming a Hero is worth thousands per month, but you WON’T invest anywhere close to that.

Before EveryDay Hero, I only offered online consulting to a handful of clients. This was BEFORE I had a custom coaching app with built in support, a comprehensive training library and coaching cues, and direct access to me at the touch of your fingertips… And before the laundry list of other things you’ll be getting. Clients happily paid me $15,000 every year for this. Thankfully, EveryDay Hero won’t be anywhere close to that. In fact, the investment is extremely reasonable for people within all budgets.

A season of EveryDay Hero Coaching is only $797, paid up front.

Which I think we can both agree is a small price to pay to change your life. Especially when you account for the results I’m going to help you achieve… And all the time, money, energy, and injuries you’ll AVOID by training properly. Another benefit of joining today, besides all the bonuses, is that you stay grandfathered in at this price for as long as you want to stay a Hero… even if we 2x, 3x, even 5x the enrollment cost for a season. Considering that when someone becomes a client or joins one of our programs, they become a customer for life… Securing yourself a founders rate and locking that in for as long as you want to stay is a HUGE benefit.


Plus, you’re fully covered by my “money where my mouth is” guarantee.

If you’re reading this page, you’re probably already in my world–which means you know reputation and integrity are extremely important to me. But I don’t expect you to take me at my word that EveryDay Hero will help you achieve (and maintain) crazy amounts of progress. I want to prove it works and put my money where my mouth is.

Join EveryDay Hero Coaching today… while enrollment is still open… and you’re covered by this Get Results Guarantee for the first month. If in the first month you do 75% of the training and you don’t get results, I’ll refund your investment. Because at the end of the day the only one thing that matters is, did you get results? The training is tracked inside our custom app. This keeps both of us honest so we can stand by our commitments.

Bold guarantee? Maybe for coaches who don’t have 30,000 people a day following their training methods with crazy results.

Ready To Become A Hero Today? 

Follow The 3 Steps Below


Click the “Start Here” button below to get you started.


You’ll be taken to a page to enter your details and secure your coaching spot.


You’ll receive instructions for an intake process so I can customize your training plan and we can get started.


When you click the button, you’ll be taken to a secure, fully-encrypted order form. 
This form takes less than two minutes and your information is protected by security used by the most popular online companies. When you enter your details and click the button, you’re officially covered by my guarantee. Next, you’ll receive a welcome email showing you how to download our custom app. This is where you’ll get your training for each day. You’ll have exercise descriptions, videos, and details for all your training. In the app, you’re also able to direct message me with any questions you have–form checks, exercise modification, etc. 

After that you’ll get step-by-step instructions on how to get started so you have NO questions about what to do next. You’ll also get instant access to the EveryDay Hero Private Community and the other special bonuses designed to get you closer to your goals.

Heroes are ordinary people who make themselves extraordinary.

It’s not out of the ordinary for Heroes to look, feel, and show up like a totally different person in WEEKS (not months).

Imagine waking up 4 weeks from now… 

You look in the mirror as you brush your teeth, proud of what you see. Hard work pays off. And it’s staring right back at you. You feel like a different person than you did weeks ago. Strong, confident, energetic. When you see family, they comment on how “different” you are. Not only how you look but how you carry yourself. Excited for whatever life throws your way next. Because being a Hero is just as incredible as the physique transformations look. The support, the community, the clarity, the certainty. These are things Heroes have that ordinary people don’t have the luxury of experiencing. 

As a Hero, you get to grow into who you’ve always wanted to be. 

I’m well aware you might still have reservations because you haven’t experienced this all yet. That’s why I wanted to give you an opportunity to see for yourself–without risking any of your hard-earned money. Join EveryDay Hero today and at any point over the next 30 days you’re not already seeing insane results while following 75% of the training, get your money back. No questions asked. The downside is minimal–but the upside is exponential. 

Are you in? Click below to become a Hero and put yourself in control starting today:


If anything ever comes up… or you have questions… or you need some help making adjustments, we got your back.

- Jason Brown