Stop hoping your clients will get great results and wondering if they'll stay clients for life. Start using a system for writing

WORLD CLASS TRAINING PROGRAMS

Get lifetime access to my complete system: a full library of training templates, sample programming, and the essential materials to write world-class training programs in less than 20 minutes, all in one place.

GET ACCESS NOW

What do you learn from writing training programs that have helped hundreds of thousands of people?

A LOT. 


Over the past few years, I’ve spent over 10,000 hours writing training programs for clients of all types…

Busy moms and dads, high performing entrepreneurs, elite-level high intensity fitness athletes, strength enthusiasts, stay-at-home parents, weekend warriors, US Military, overworked CEO’s, and everyone in between.

The results those programs produced had coaches knocking down my door to write programs for them, their clients, and even entire gyms.

Over that time, I found 30 of my unique training templates produced more results, created more referrals, and made me more money than anything else.

I turned those training templates into a seamless plug & play programming system. 


Here are a few of the different scenarios you’ll have copy & paste programming templates & sample programming that have already worked for thousands of people around the world. In addition to over 50 templates with programming, you'll get full library video modules so you can constantly reinforce the 'why' behind every single method you decide to use…

  • 2x a week beginner/intermediate clients 
  • 2x a week clients
  • 3x a week beginner/intermediate clients
  • 3x a week clients 
  • 4-5x a week beginner/intermediate clients 
  • 4-5x a week clients
  • CrossFit Competitors
  • Conjugate Football
  • CrossFit Group Classes
  • Powerlifting
  • Conjugate 3x A Week
  • Olympic Weightlifting
  • Tactical Athletes
  • Concurrent Using 6-12-25
  • Concurrent Using Cluster Sets
  • MMA Programming
  • And many more…

Plus, with each scenario you’ll see multiple templates examples, programming samples, video explanations, and more.

So, if you ever find yourself…

  • Not knowing if what you're writing for your clients is going to work 
  • Wondering how to progress a client
  • Or wondering if this will produce the results your client wants 
  • Questioning what the right training split is for a specific client 

Then you’re going to love The Programming Playbook… Because you’re exactly the type of person I put this all together for.

I’ll send you my complete system of writing training programs and show you how to customize them for any client.


This is literally a fill-in-the-blank programming system with all the materials & video modules that you can use inside your business immediately and drastically reduce the time it takes you to write a world-class program.
 If you’re doing A TON of unique customization, it’ll still take less time. And I’ll show you how to do all that. I honestly don’t believe you’ll find an easier way to increase client results, program adherence, and improve customer retention and satisfaction. 

Plus, I’m going to give you my paint-by-number system to writing world class programs that you know are going to work.

These are the programming systems, tables, charts, templates, and everything else I used to build a 7-figure business.


This program writing system has taken me close to a decade to perfect. 
They’re responsible for thousands of client transformations, countless referrals, and respect from the BEST strength and conditioning coaches in the world.

If you want to stack the deck in your favor – and give you total control over your client success and ultimately, your business growth… you’re in the right place.

Produce results with confidence & certainty.
Shatter client results & expectations.
Reclaim priceless hours & energy.
Expedite learning & become a master of
your craft.
Implement in 15 minutes or less.
Improve your credibility & status as the expert.
Become a referral machine.
Avoid years of trial & error.
Become top 1% of coaches.

Training Templates +
Video Breakdowns +
A Paint-By-Numbers Programming System =

Reliable Client Results, Ravings Fans, & Control Over Your Own Success

My goal is to give you a reliable way to get amazing results for your clients… with a fraction of the time and energy. Reliable results produce clients that are walking billboards. Walking billboards get an insane amount of referrals. Referrals improves your reputation, makes you more in-demand, and gives you more control over your business and life. 

That’s why I firmly believe CLIENT RESULTS are the best way to gain control of your business. Not just for the next few months, but for months and years to come.

That’s why I put this all together. And that’s why I’m pulling back the curtain to reveal my programming methods which have already helped tens of thousands of people. Honestly, it’s like having me as your personal mentor, looking over your shoulder and helping you create world-class programming.

“ Why is that helpful, and why the heck should I even listen to you? 

I’m Jason Brown, military veteran and strength and conditioning coach with 17 years of experience under my belt. 

I’m also the guy behind the Conjugate X Conditioning training method that took the high intensity fitness training community by storm. A few years back I was the first coach to develop a training system that blended Conjugate training methods with conditioning. 

Conjugate X Conditioning was born and has helped thousands of people around the world look, feel, and perform better than ever–without burnout or injury.

I started coaching back in college and during that time, I’ve been able to do some cool things.

I’ve written over 2000 articles for some of the most respected publications in fitness.

I had THE biggest publisher of strength and conditioning textbooks approach me in 2021 to write a lower-body training book for them.

My program design methods spread like wildfire in the high intensity fitness community. And before I knew it, I had a business designing training programs for over 200+ gyms and their members.

I became one of the most sought-after strength and conditioning experts for concurrent training methods–and just my programming in general.

The only reason any of that happened is because my training programs get better results than ANYTHING people have tried before.

My training programs started generating buzz and I became the guy to rebuild people who’re STUCK in a vicious cycle. The type of people who… would go through 50 training programs and STILL wouldn't have the body, strength, or performance they want. Or find themselves restarting New Year’s resolutions every year because they kept coming up short… beat up, burnt out, or exhausted.

That’s why I am 100% confident that if you use my training templates, the paint by numbers programming methods, and the special bonuses that I put together for you… You WILL repeatedly and consistently increase client results–which will have a dramatic impact in your business. 

In short, I’m going to give you the keys to the kingdom… 

Because there’s no easier way to stand out from the crowd than to help clients get better results than they’ve ever been able to get before.

Coaches often ask how I built a 7-figure business WITHOUT spending TONS of money on marketing…

*Or plastering clients results publicly.*


One word… RESULTS. 

When you’re world-class at getting results, you don’t need to pimp every client testimonial and check in their photo on Instagram. Instead, you have walking “billboards” telling all their friends and family about you. Instead of YOU grinding… 

 … Your clients do it FOR you.

 Posting pictures of training, in the mirror, in a new outfit, or just bragging about how much they love working with a coach who finally gets them.

INTRODUCING ...

The Ultimate Programming Playbook

Write world class training programs in 20 minutes or less with a paint-by-numbers system.

Get 30 of the best training programs ever written… video breakdowns and internal resources I used to customize & tweak these templates for ANY client­­–even if it’s an extremely unique situation…

Plus, the internal program design system with over 50 video modules each with downloadable tables, charts, templates, and everything else I use in my 7-figure business that has taken me close to a decade to perfect.

I’m talking about going all out and giving you EVERYTHING you need to go from where you are to where you want to be...

Nothing held back! I'm literally handing you my entire playbook on a silver platter!

YES, RESULTS ARE KING

Instead of taking you 3, 5, even 7+ hours to onboard, do your intake, write their programs, deliver those programs, and clear up any questions... 

Now you get to put all that time, energy, and effort somewhere else. More education, business growth, marketing, personal development, or just hanging out with your family. The alternative? Spend countless hours writing programs that get subpar client results. Those subpar client results aren’t enough to keep clients around for the long term, which means a loss in revenue. Not just a loss of revenue, but a loss of referral source too.

This is a MAJOR shot to your confidence moving forward–which is never good for your career. After all that you consider going back to school and spending 50k, 75k, or 100k on a master’s degree or PhD. It’s just a mess.

In order to have templates and a programming method that can literally transform your clients and your business… you need 2 things… 

  1. A proven system

  2. Knowledge to tweak, customize, and build off of them. 

I’m giving you BOTH, plus a whole lot more…

Get Immediate & Lifetime Access To…

30+ of my Best Training Templates & Programming

These are the 30+ best training programs that have made me more money & produced better client results compared to anything I’ve done the last 17 years.

Sets, Reps & Rest Interval Guide

You’ll never look at sets, reps, and rest intervals the same way again. The ultimate guide to writing artful programming that equates to otherworldly results for you and your clients.

Exercise Order Cheat Sheet

A common pitfall among the most veteran coaches is not having a command of the right exercise order or sequence of patterns. Learn how to master exercise order so your programming flows easily and seamlessly. This alone will significantly cut down the time you spend programming.

Movement Pattern Classification Key

Understanding that each movement has a different effect on the human body is critical to knowing what movements to use, when to use them, and why.

Comprehensive Strength Methods Table

The A-Z strength methods table that are tried and true and applicable to real-world situations. You’ll be given all of the details for each method with regards to programming and even how each method has a different impact on the nervous system. Each method also comes with a video a module so you're never left to second-guess.

The Ultimate Conditioning Methods Guide

Only the must-have conditioning methods that are critical to creating a well-rounded, concurrent training program, where your clients can continuously make progress without burning out. Much like strength methods, all the subtle nuances are provided such as how each method affects the nervous system with complete video explanations.

How To Program For Slow Vs. Fast Twitch Muscle Fibers Manual

Did you know that fast twitch muscle responds better to certain rep ranges and certain loading? Having this manual of muscle fiber type by major muscle group will give you the ‘cheat sheet’ for properly programming the right sets, reps, and rest intervals.

The Complete Hypertrophy Handbook

Look at hypertrophy work through a new lens and fully understand the role each aspect of hypertrophy training has as it relates to real-world gains!

You’ll also get immediate access to these 4 FREE bonus gifts to help… 

 

My goal with The Ultimate Programming Playbook is to help you increase client success and make more (hopefully LOTS more) money as a result. So in addition to the 30 best training programs, templates, and programming resources…

FREE BONUS GIFT #1

1-Month Free Access To JBC Inner Circle 


When you join
The Ultimate Programming Playbook today you’ll get instant access to our PRIVATE Programming Success Slack Channel - JBC Inner Circle. Inside you’ll have access to Jason and Dr. Swart (another industry leading expert) to get all your questions answered… as well as weekly Loom video walkthroughs on programming–including unique situations, finding your own blindspots, and more. 

This will become your favorite place to ask questions, interact with other coaches, and have direct access to programming masters. 

Normally, this costs $97/month, but you can take advantage of everything inside for 30 days 100% free. Then, it’s only $97 per month if you want to stay in past those 30 days, but you can cancel at any time.

FREE BONUS GIFT #2

New Client Onboarding Checklist


I’ve been a full-time coach for a decade. During that time, I’ve written A LOT of programs. Thousands of them. 
Whenever a new client hires me, I have a series of onboarding questions I ask.

These onboarding questions give me the 80/20 of everything I need to write wildly effective training programs… without overwhelming the client with unnecessary questions… or forcing me to sort through a ton of unnecessary things as well.

I want to give you my onboarding checklist and process I personally use inside my 7-figure business.

FREE BONUS GIFT #3

My Newest Training Program: Strong AF x Well-Conditioned


My Conjugate X Conditioning methodology took the high intensity fitness community by storm. It’s what put me on the map. 
Since then, it’s helped 10’s of thousands of people all around the world get leaner, crush PR’s, improve conditioning, recomp, and so much more… all without beating their body to shreds.

I’m going to give you my newest CXC training program, which is not even available for purchase yet! You’ll also be able to use this training program as an ADDITIONAL template for yourself or clients.

With The Ultimate Programming Playbook, you’ll have the skills and knowledge to effectively discern what’s best for what scenario…

 … But with this bonus, you’re getting TONS of additional programming to work from.

FREE BONUS GIFT #4

Live Programming Session with me


You’ll also get access to my Exercise Science Fundamentals library. 
This library is complete with exactly what you need to know to customize the templates or create new templates of your own… 

You’ll get PDF’s with easy to reference models for sets, reps, rest interval tables, movement pattern hierarchy and more. 

This is one of the secret-sauces to writing programs in a fraction of the time that most trainers do. And now you can do it without flipping through text books and trying to decide which source you should follow.

YES, RESULTS ARE KING

You’ll have all the tools, templates, and resources you need to create super effective training programs for any type of client in 20 minutes or less.

 

If I had to start rebuilding a new fitness business with no reputation… I know beyond a shadow of doubt with The Ultimate Programming Playbook, I could start all over again and reach the same, if not greater heights than before. While most people would be freaking out over how they’ve lost their business, network, or reputation…

… I’d be customizing training programs for new clients with confidence and certainty that they’re going to get results.

And then I’d sit back as my Fitness Business Profit Wheel starts catching momentum and pumping out client success stories and the referrals come piling in. But this is only possible when you have a reliable way of getting clients results. I did all of the hard work, and figured everything out, so you don’t have to.

How did I become 100% confident that any program I give to a client WILL GET RESULTS?

 

My programming roots started during college. I was playing football at the time. And during the offseason, I was working at a local gym. That’s when I first discovered my love for training, programming and coaching. I decided to study Exercise Physiology and went on to earn my Master of Science degree. I figured what better way to become a master at my craft than to hone my skills from a proven, scientifically backed standpoint. 

Turns out, that wasn’t at ALL what happened.

Many things didn’t apply to creating incredibly effective training plans so I bought all the “best” training books people would talk about. I read Supertraining cover to cover MULTIPLE times. Took countless pages of notes. Spent hours writing training programs over and over. But like most coaches, I struggled to put all the pieces together.

The more training and programming information I read, the less confident I felt writing programs.

 

Even worse, it took me even LONGER because I would have to argue with myself about what was best. I realized I still had FAR more questions about what exactly, what’s working best, and what was a waste of time. Especially when it came to the nitty gritty details like…

  • How many sets and reps?
  • What tempo and rest periods?
  • How should I break up the training week?
  • What time of periodization should I apply?
  • How many sets should I prescribe for specific situations?
  • Which exercise variations are more effective for progressions and regressions?

My Programming Methods & Skills Were Sharpened From Real World Application

 

Over the years, my unique program design methods have helped over 30,000 people shatter PR’s, slash times off their WOD’s, pack on slabs of lean muscle, and get a lean physique… without training multiple times per day. Gym owners, athletes, personal trainers, and online coaches started catching on. People were reaching out to hire me to write programs for them and their clients left and right. Because they saw the power in it too. Practically begging me to teach them how to do it themselves.

  • How do you assess each client and write them individualized conditioning programs?
  • How do you pick what type of conditioning method to use and when?
  • How do you program for general population clients versus athletes?
  • How do you prioritize what capabilities to work on?
  • What about effective programming for larger groups or teams?

They wanted me to break down my methods. Showing them how I design incredibly effective training programs with 100% confidence. They wanted the tools, skills, and resources to do the same. Because these topics are so important—and because there’s such a lack of quality conditioning information out there. Quite frankly, I wanted to share everything too. In 2018, I decided to put all my program design knowledge into a course.  All the principles, 150k work of education–a bachelors and masters degree. All the physiological education, all the methods, all the science that I learned from coaches, videos, textbooks, and real world application. Thousands of coaches took it and I didn’t get a single negative review. But there was a massive problem–when it came to real world application, coaches were having a hard time implementing. I was still seeing great coaches who genuinely cared about their clients and desperately wanted to be better at programming make huge mistakes… Butchering exercise order, selection, sets, reps, and rest intervals.

I realized something insanely important. Knowledge is NOT power. In fact…

Knowledge without action creates more fear, uncertainty, and doubt.


If you’re a coach, that’s a terrible place to live.
 

The equation you should be looking to solve for is Knowledge x Action = Power.

Most coaches need LESS information. They need structure, templates, and implementation strategies to SEE it in action… to SEE the results… to SEE feedback faster. When you shorten the feedback loop, by giving clients amazing programs that get them results fast, you grow as a coach. This creates a positive feedback which is a gamechanger for confidence, success, and ultimately, a profitable (or unprofitable) career.

If you want more control over your business and future, this is for you…


I don’t know about you, but I like having full control of my business. It allows me to sleep better at night. 
That’s why I actively choose to use LEVERAGE in my time. Leverage comes in many forms like systems, processes, templates, and people. I use leverage for more control over my business without needing to trade hours for dollars.

The Ultimate Programming Playbook allows you to do the same.

 

YES, RESULTS ARE KING

Let’s do some quick math. 


I don’t know the numbers in your business so I’m just going to use some general numbers I’ve heard from coaches recently and what I believe are industry averages. 
Let’s say you charge online coaching clients $250/month and your average client stays for 4 months.

Imagine how much longer clients would stick around if they’re getting better results than they ever have before? How long can you expect them to stay then? 6 months, 12 months, 24 months?

Maybe you think it’s unrealistic for someone to go from 4 months to 8 months, but I assure you that it’s NOT.

I literally have clients that have been with me for 7 years.

 

Yes, SEVEN years. Not months.

The fact is, it’s entirely realistic, possible, and actually quite simple to make that happen when your clients feel like they’re cared for and they get great results. When you’re able to repeatedly and reliably get results for clients, demand grows. As demand grows, you’re able to charge more too. Instead of charging 200-300/month, you may start offering $1k, $2k, maybe even $3k+ coaching packages.

So, you have multiple things going on here:

  1. Clients happily pay you more
  2. They pay you for longer periods of time

Either way, just by getting better results, you can potentially double your take home pay. That’s before adding in your walking billboards.

If everything in The Ultimate Programming Playbook got just ONE client to stick around for another 6, 8, or 12 months… 


That means for most coaches it would be easily worth $1,500 or more. One client sticking around for a little longer to pay for it all. That’s a great deal.  
But I’m not here to do deals. I’m here to help you get where you need to go FASTER and more reliably. Even if you paid half of that - that would make it worth $750. It would make sense for me to charge AT LEAST these prices because I’m virtually giving you the keys to the kingdom here… 30+ templates, paint-by-numbers programming system… full library and PDF resources… new client onboarding resources… and more…

As you can see, there’s MASSIVE value here. That’s why we thought long and hard about this…

On one hand I realize this is like
giving you the keys to the kingdom…

… On the other hand I wish every coach who genuinely cares about their clients & their craft to have this.

 

This was a massive undertaking, between the time and cost of creating this. The decades of trial and error, studying, testing, figuring it all out, creating it, organizing it, packaging it, creating the training around it, and everything else. I’ve already given a TON of free value on my blog and other sites after contributing over 2,000 fitness articles over the years… and we have costs of running our business.

We thought long and hard about charging $1,500. Knowing full well you can get all your money back from the increased customer stick rate, total value of a client, and amount you will likely increase your prices. With all that in mind, 1,500 seemed like an extremely fair price. Even a steal. But then we thought more about how many coaches are in need of something like this. So we decided to cut it in half and settle on $750. Then my wife and a mentor of mine challenged me and said…

 “ I want the price to make you feel uncomfortable–whether that’s HIGH or extremely LOW.


With the amount of coaches I knew that I wanted to help with this, I knew I could do better… so we chopped the price again.

When the dust finally settled we agreed…

Just $597 For The Ultimate Programming Playbook.

 

If you hired me for group coaching, it would cost you between $800-1,000. If you hired me to privately coach you, it would cost $4,000. If you hired me to walk you through every step of this, give you all of these resources, and coach you week by week through the process, it would cost you $7,500. Coaches happily pay those fees for one reason and one reason only… RESULTS. 

I know I might sound like a broken record by now but that’s because results are the lifeblood of my business. Always were and always will be. When you become known as the go-to coach that gets results, you’ll be able to charge whatever you’d like too.

YES! I Want To Write World Class Training Programs In 20 Minutes Or Less

ONLY $597

GET INSTANT ACCESS NOW

Sign up today and become a world-class coach that has sharpened their programming skills & efficiency and stopped hoping their clients would stick around.

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I’m hoping by giving you my most successful training templates, you use them so we both can enjoy the success stories that come out of it…


I never planned on doing this. Honestly, the thought of doing this freaked me out. 
Because I’ve invested hundreds of thousands in education and spent decades honing my craft. Yet here it is and here I am. I decided to do this because I wanted to create something that has never been created for strength and conditioning coaches. Something so powerful that it would be a total game changer for their business, career, and their clients.

Most people sell products and courses they KNOW 90% of people won’t use.

I wanted to flip the table so 90% of people DO use this–because I know it’s going to be a gamechanger for their business.

I believe “A Rising Tide Lifts All Boats”


It might seem crazy that I’m offering to give you my best training programs, templates, and program design system that people pay me a lot of money to personally implement. 
Honestly, maybe I AM crazy–but I firmly believe in the principle of abundance. The more you give, the more you receive. And it compounds over time. Knowing this, I’d be doing myself (and everyone else) a disservice by holding back and NOT giving away the keys to the kingdom. It’s as simple as that. I just want to give back. The strength and conditioning world has given me so much. I figured the easiest way to repay my debt is to pass this on… so future generations can benefit from this.

To recap, here’s everything you’re getting for a tiny fraction of what it would cost to hire me.

  • 30+ of my best training templates & programming
  • Lifetime course access
  • Video instruction and supporting resources directly related to writing incredible training programs
  • Sets, Reps & Rest Interval Guide
  • Exercise Order Cheat Sheet
  • Movement Pattern Classification Key
  • Comprehensive Strength Methods Table
  • The Ultimate Conditioning Methods Guide
  • How To Program For Slow Vs. Fast Twitch Muscle Fibers Manual
  • The Complete Hypertrophy Handbook
  • Tempo Programming 101
  • Core Programming 101
  • BONUS: New Client Onboarding Checklist
  • BONUS: My Newest 9-week Program, Strong AF x Well-Conditioned
  • BONUS: Exercise Science Fundamentals Cheat Sheet
  • BONUSFinishers Sample Programming
  • BONUS: Live Programming Session with Jason Brown
  • BONUS: Live 5 step programming process demo with Jason Brown & PDF

YES! I Want To Write World Class Training Programs In 20 Minutes Or Less 

ONLY $597

GET INSTANT ACCESS NOW

There’s nothing stopping you
from trying to do this all on your own.


You can go back to college, take every online course and certification you come across, and spend years learning program design at the deepest level. 
You can come up with your own systems for blending… nervous system development, muscle physiology, bioenergetics, training effects, functional anatomy, needs analysis, periodization, general adaptation syndrome & supercompensation, and more.

The thing is, how much is that investment going to cost you? And are you willing to risk potential injury, opportunity cost, all that energy, time, and even your reputation? So YES, you can try to reverse engineer success on your own. Or you can just let me give you the keys to the kingdom… AND let me show you how to build your own kingdom in a fraction of the time.

Here’s what to do next.


By reading this far, you’ve already shown something that most coaches and trainers don’t. You’ve shown that you’re willing to go the extra mile.

  • You have a growth mindset, not a scarcity mindset.
  • You are the type of coach who cares about quality.
  • You are committed to becoming a better coach and leader.
  • You are the kind of coach who will put in the work to stay at the top of your game.
  • You know that education and results are the best way to do that.

The reality is, most people who land on this page aren’t that type of coach. We wish they were, but that type of coach is a rare breed.

Yes, YOU are a rare breed. And I want to give you the tools, resources, and empowerment to quickly climb to the top of your field and stay there.

That’s what 100% confidence in your ability to create programs that shatter clients’ goals will help you do. 

To get instant access to The Programming Playbook today, simply click the button below and fill out your details on the secure order form. A few minutes after your order is placed, you will receive an email for instant access to The Ultimate Programming Playbook. Which means, you could be using these templates for clients within the next 30 minutes or so.  Whatever you see in your future… if it has ANYTHING to do with becoming a better coach, helping more, and establishing more credibility in your career? 

Your success (or failure) depends on getting results. And I firmly believe this is the best way to help you do it.  

It’s time to get your Fitness Business Flywheel up to speed… 

… So you can consistently generate new clients and revenue while cementing your reputation as a trustworthy and reputable coach. 

Click below to get access lifetime access to my complete system of programming.

Rooting for you, 

- Jason Brown

Founder of Jason Brown Coaching

GET ACCESS NOW

Still got questions?


If you haven’t made up your mind whether The Ultimate Programming Playbook is right for you, I understand. I put together a list of common questions so you can make the best decision for yourself.

YES! I Want To Write World Class Training Programs In 20 Minutes Or Less 

ONLY $597

GET INSTANT ACCESS NOW