Write better training programs for your clients. In less than half the time.

Use a proven system to write training programs in under 20 minutes that will keep your clients around for years.

  • Get access to Jason’s complete system for writing world class training programs.
  • Learn how and why to use proven training methods to get your clients better results.
  • Use Jason’s templates so you can plug and play methods, techniques, and rep schemes, to cut the time it takes you to write programs for your clients in half.

Writing great training programs is not an accident.

It is a science.

Your clients hire you, and stay with you month after month and year after year, based on your ability to help them get results.

The results you are able to help them get depend on your ability to write effective, intelligent training programs they love doing.

To write effective training programs your clients love, you need to:

  • Understand the underlying exercise science and 5 key methodologies.
  • Be able to translate the science and methodologies into programs.
  • Know how to make adjustments for individual client’s needs.
  • Intelligently progress clients over time.

The science and methodologies are known. They are just scattered across textbooks, blogs, websites, podcasts, and in the heads of experts.

It takes years of study and experimentation to figure out how to do this on your own (it took Jason 15+ years).

The Programming Playbook does the Legwork For You

The Playbook’s educational modules will teach you exactly what you need to know to write great training programs, in the following key areas:

  • The 5 Step How To Write A Program Process with case studies
  • Exercise Science Fundamentals
  • Strength Methods
  • Hypertrophy Methods
  • Energy Systems
  • Aerobic Conditioning Methods
  • Anaerobic Conditioning Methods

Most importantly, the Playbook teaches you how to connect the underlying science directly to writing programs.


Write better programs.

In half the time

The Ultimate Programming Playbook includes templates for the 30+ most common types of programsfitness professionals write.

Having these open on your computer while writing custom programs allows you to plug and play rep schemes, intervals, and entire sessions.

Using the templates this way will save you hours a week, every week. You will learn exactly how and why to use them in this course.


34 downloadable PDFs of training templates are included in the playbook.

One of the most overlooked ways to make more money as a fitness professional is to develop your ability to write better programs, systematically. 

Writing better programs gets your clients better results.

The better results your clients get, the longer they will stay with you and the more they will refer others to you.

This saves you time, energy, improves cash flow. It also helps you build a more consistent business that you can count on month after month.

But without a system for writing programs, you can get buried under the workload and end up not having a single day off per week.

That is why The Programming Playbook teaches you the why (the science and methodologies) and the how, utilizing templates.


The Programming Playbook

10 Educational Modules

30+ Programming Templates

The Playbook includes 30+ PDF templates of the most common programming scenarios, including:

  • 2x a week beginner/intermediate clients
  • 2x a week clients
  • 3x a week beginner/intermediate clients
  • 3x a week clients
  • 4-5x a week beginner/intermediate clients
  • 4-5x a week clients
  • CrossFit Competitors
  • Conjugate Football
  • CrossFit Group Classes
  • Powerlifting
  • Conjugate 3x A Week
  • Olympic Weightlifting
  • Tactical Athletes
  • Concurrent Using 6-12-25
  • Concurrent Using Cluster Set
  • MMA Programming
  • And many more...

Programming Cheatsheets

The Playbook includes the following cheat sheets, to keep vital information at your fingertips:

Everything you need to write better training programs, faster.

Your Instructor

Jason Brown, MS, CSCS

Hi, I’m Jason Brown.

I’ve spent my entire 15+ year career training everyday athletes to become healthier, stronger, and better conditioned, using a method I’ve developed called Conjugate x Conditioning.

I’ve been exclusively online coaching since 2015. I’m a combat veteran, a former gym owner, founder of Jason Brown Coaching, and published author of “Lower-body Training” via Human Kinetics.

I created the Ultimate Programming Playbook to share the knowledge and systems I’ve learned and built from my years of experience, earning my master’s degree, and authoring hundreds if not thousands of articles for my own website, T-Nation, and EliteFTS.

The Playbook is something I wish I would have had for myself earlier in my career, and I know that it will help anyone who writes programs. I use these exact resources daily in my own business right now. They work.

I can only train so many people at once, and the online fitness industry is booming and will continue to for years to come. I believe if you use the resources in the Playbook, it will help you develop your career as a fitness professional and help your clients get better results.

Thank you for checking out the Playbook. You will love it.

- Jason Brown, MS CSCS

The Programming Playbook


  • Get access to Jason's complete system for writing world class training programs.
  • Learn how and why to use proven training methods to get your clients better results.
  • Use Jason's templates so you can plug and play methods, techniques, and rep schemes, to cut the time it takes you to write programs for your clients in half.
  • Limited Time Bonus: 11 Free Training Programs


This is an amazing playbook that is definitely worth much more! I am very detail oriented and this program was close to flawless. I needed guidance and this program gave me that plus so much more. I believe that I am going to be a much better coach because of it. It has also made me want to get my CCS! Thank you so much for this and I will always be a supporter.

Jenai Molden

Jason Brown cut my programming time in half. I used to spend 90 minutes for a single month programming when the client was doing a ×4/week split. I'm now around 45 minutes for 4 weeks programming and will probably be able to go to 30 minutes soon for 8-12 weeks of programming.

Romain Kollar

I might not have paid attention closely enough to what was being advertised, but there is a LOT more here than what I feel was advertised. I expected to only receive the Playbook. I did not expect to receive the educational info and coursework or the ability to get CEUs. I also did not expect to get the 2 complete programs included. This is a phenomenal product!

Dan McDade

Our Risk-Free Guarantee

The Ultimate Programming Playbook comes with a 30-day money back guarantee.

If for any reason you are not delighted with this resource, simply contact us within 30 days of purchase and you will be given a full refund.