Helping Online Coaches Save Time and Clients With a System of Programming

Write better programs that produce proven long-term results for your clients in less than half the time using a system that allows you to grow & scale your online fitness business.

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If you're spending more than 30 minutes to write 4 weeks of programming, I might be able to help you.. 

The Ultimate Programming Playbook is the ultimate resource for serious coaches that want to stop spending hours writing one program as well as having the ability to write programs that guarantees client results!

The online fitness space is predicted to grow from $5 billion to $65 billion in the next 5 years but economists have also predicted that you’ll be faced with the same problem brick & mortar gyms face: RETENTION.

Stop running on the client acquisition hamster wheel and retain the clients you have for life by getting them consistent and reliable results!

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Jason Brown


Jason Brown, a combat veteran, and former gym owner is the founder of Jason Brown Coaching and published Author of "Lower-body Training" via Human Kinetics.

Jason has solidified himself as one of the foremost experts on how to optimally perform strength & energy systems development work within the same training plan.

Jason has made his mark as a master of getting people results through his Conjugate x Conditioning method working with thousands of individuals worldwide, but specializing in working with 35+ men through his service "EveryDay Hero."

Jason also works with fitness professionals to help improve their programming skills through his "Ultimate Programming Playbook."

Jason has a Masters of Science degree in Exercise Science, is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and is a Certified Special Strengths Coach with Westside Barbell. He regularly writes for T-Nation.com and has a monthly column for EliteFTS.com.


6-12-25 Method For Bigger Legs

May 12, 2022

Unconventional Biceps Programming

May 12, 2022

Programming Mixed Modality Conditioning

May 12, 2022

What Coaches Are Saying

Christian Thibadeau

Jason is an amazing source of training information. Not only is he a great coach, but he is an awesome person. He is one of the few people who I learn from. Heck, he has even corrected me a few times, improving my own coaching and teaching! He has so much to offer to anybody interested in strength, conditioning, and performance that all strength coaches should try to learn as much as possible from him.

Dr. John Rusin

Jason Brown is on of the clearest thinking coaches and programmers in the industry. His programming is not only well rounded with elements of many different disciplines of fitness combined into one cohesive programming unit, but it's also some of the most effective training out there.

Romain Kollar

Jason Brown cut my programming time in half. I used to spend 90 minutes for a single month programming when the client was doing a x4/week split. I'm now around 45 minutes for 4 weeks programming and will probably be able to go to 30 minutes soon for 8-12 weeks of programming.

Dan McDade

I might not have paid attention closely enough to what was being advertised, but there is a LOT more here than what I feel was advertised. I expected to only receive the Playbook. I did not expect to receive the educational info and coursework or the ability to get CEUs. I also did not expect to get the 2 complete programs included. This is a phenomenal product!

Chris Conroy

I started working with Jason in 2021, looking to get an edge with programming. From the start, working with him closely on what I wanted to target has been invaluable. His experience and extensive knowledge of the coaching space has brought me more confidence not just in how I handle programming for clients, but how I train and program for myself. Whether it’s better understanding how the body responds to training, or just set and rep management, the material Jason brings to the table is unmatched.

Chris Cohen

Learning the ropes of programming can be really tough, I often got analysis paralysis from designing programs, thanks to the crap you see on social media. Jason Brown has been able to make it so simplistic and very systematic. Which cuts down on my delivery time and allows me to focus on building the business and coaching vs getting loss in the program. Let me put it to you this way, I don't think twice about my programming anymore. Gives me tremendous confidence, and I have results to prove it.

Jenai Molden

This is an amazing playbook that is definitely worth much more! I am very detail oriented and this program was close to flawless. I needed guidance and this program gave me that plus so much more. I believe that I am going to be a much better coach because of it. It has also made me want to get my CSCS! Thank you so much for this and I will always be a supporter.

My Book

The Definitive Guide to Increasing Size, Strength, and Athletic Performance

Get the help you need to achieve a stronger lower body. This is a comprehensive guide containing the most up-to-date, scientifically proven strategies for increasing lower body size, strength, and power.

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